Websites for TODAY'S Competitive World!

Blogs and Press Releases

An optimized website will get your business noticed and an online shopping cart will make it easy for customers to give you money, but the best way to build your business month over month is by adding a blog or using press releases. By constantly adding new content, search engines will have even more keyterms to work with. Online Site Exposure can help you become the top dog in your industry by creating blog posts or press releases that provide your business with the exposure it needs to really take off.

Whether you want to connect with your customers on a more personal level through a blog, or if you would rather reach out as a company through professionally written press releases, Online Site Exposure will take your information and hand craft it in the preferred format. The Internet has forever changed the way we interact with companies. Marketing and advertising have had to change to keep up with the new normal. Our content department is staffed with well-trained individuals who will produce high-quality materials that will help you stay ahead of the competition, all the while staying on the cutting-edge of technology.

We also offer social media marketing, including Twitter and Facebook Business Page setups and assistance.


Recent Blog Posts!

Common SEO Issues and how to Find and Fix Them

There are two kinds of SEO issues that could be holding you back from making more sales on the Internet.  Most people look toward the content but miss some easy to fix underlying issues on the technical side.  Making a checklist of common problems and regularly making sure your web developers double check the SEO side of the code could give your web presence a real boost.  The best part is that fixing these problems will generally give you a site wide benefit whereas content issues are generally affecting only a single page. Today we’ll talk about five technical problems to watch out for and in future articles we will go over even more.

1) Are there any indexing problems?

Like the old card catalogs in a library, search engines maintain an index of websites.  Put a new page online, and eventually it will be crawled and indexed, but that could take a while.  Meanwhile, sites that no longer exist may still be indexed.  You can see what Google thinks is a current list of pages on your site by going to your search bar and typing site:yourdomainname.com.  Check the list that Google kicks back and see if there are any pages missing, or any outdated listings still showing up.  If so, your webmaster can submit an updated sitemap directly to Google.  While you’re at it, you can double check the indexed list to see if any of your pages have been hacked.  If you see any indexed results returning ads for pornography or gambling sites, you know you have a problem that needs to quickly be addressed.

2) Are any of your pages mistakenly flagged for NOINDEX?

Chances are you want your pages indexed by Google, but if not there’s a tool to remove it from search results.  The NOINDEX tag tells search engine crawlers to ignore the page, meaning it will never show up in search results.  Developers often use this tag to hide a page while it is still being built or while it is going through large scale revisions.  The problem is most developers are not SEO pros and occasionally they forget to remove the tag when the site goes live.  No amount of incredible content will boost the search engine results of a page with this tag.  The good news is it’s a pretty simple and quick task for your development team to go through and check every page.  If your web page is dynamic with new pages going up and older pages getting new content and layouts (and it should be!) then you’ll want to include checking for stray NOINDEX tags on your development team’s monthly checklist, just to be sure.

3) Text is text, images are images

It’s popular to create images out of text these days, and while Google’s technology has become remarkably good at extracting text from image files when returning content, it still generally does not when it comes to search results.  If you are selling tacos under the name World’s Best Tacos, then you will have far better results by putting that name into H1 text and letting the pictures do the selling after customers arrive than you will by using a picture of the globe with “World’s Best Tacos” circling it.  Although H1’s aren’t the golden key to SEO that they once were, they are still the most effective way to both bring in traffic and rank your own internal pages for SEO effectiveness.

4) Where did that link go?

SEO has become far more dynamic than it was twenty years ago but despite all the changes, pagerank – that is to say a measure of the number and importance of links to your content – remains one of the most important algorithms in the Google search engine.  Over time, however, your pagerank could drop even if you think you’re doing everything right.  The main cause for this decline is page migration.  You’ve changed your site map, and links that once took customers straight to your beautifully designed pages are suddenly broken.  The good news is that this is an easy fix – Google Search Console will help you identify your 404 errors, and then setting up redirects to the correct subdomain will get your pagerank back where it should be.

5) Bad or missing XML sitemaps

Technically you don’t need a sitemap at all to be indexed, but with a large and complex site, a site with lots of pages that don’t have many internal links, and newer pages that have never been crawled, a good XML sitemap will help make sure that the search engines don’t miss any important pages within the site.  Of course it’s not just a matter of providing a sitemap – you also need to periodically double check it to make sure that it was updated as your site was updated and doesn’t contain links to non existent content or that isn’t missing links to newer pages.

There is no quick and easy path to professional SEO but keeping the technical side of your page clean and error free is a good way to make sure you’re not holding back the content from reaching its full intended audience.  Add these things to your monthly to do list and you should notice a nice uptick in traffic.

What advantages does a small website have?

It can be a frustrating idea to try to compete with big brand names websites when you are a simple one hundred person or less company and do not have the same access to the huge budgets. But you have targeted opportunities and natural advantages. It can be hard to compete with the sheer numbers that they produce. They have writers on their teams to help rank their content that much higher with the diversity of backlinks that they are able to provide. The trust that these brands have as well makes it a Herculean effort to overcome, but you can, with a few simple tips.

Flexibility

Say you are a boutique travel site, and you want to make the Netherlands your focus, and then a week later, you decide that Aruba is the way to go and you want to change direction and go pursue it instead. You do not have to check with your team or your boss, or seventeen layers of red tape and management to run that approval process through. You can get incredible amounts of things done in a small amount of time compared to cumbersome teams of corporate offices and the big brands. You can find it easy to customize the user interaction, experience and branding than big players which guarantees control of optimization.

Ingenuity

As much as big players have the huge budgets, generating content that is both quality-laden and consistent is a work of creativity and a small website can find it easy to satisfy the target audience with fresh content. The goal of large players is to sell multiple products using the influence of the brand but a small business like yours can effectively specialize in a niche and promote a single product at a time to gain followers. You can also jump on trends as they are happening, getting in the thick of things right at the cusp, and riding the popularity wave to ensure some success.

Targets

Most large players find it hard to localize content since they target the national market which makes it counterproductive to focus efforts on the local market. As a small site you can target localized content to capture the local market. There is nothing the target market appreciates than personalized engagement with a site or product brand and this is what a small business can target with social media platforms. Small businesses can effectively lure the target audience using loyalty to interaction as a foundation since large players fail to create that individualized atmosphere. You can easily bring in an influencer and utilize the reach and impact of your campaign.

Purity

Small businesses have the advantage of having the capacity to associate with the authoritative brands to target the traffic generated which increases rankings over time. When you interact with your targets, you will build a loyalty and a foundation since large players are unable to create an individualized atmosphere in their approach. You can also take part in digital discussions, ignite and share to gain visibility and gain customers through feedback. You can also invest more in a single piece of content than a big brand ever could focus on the small niche. By building relationships with your competition will never invest in, you can build that trust.

Can you Optimize for RankBrain?

Before we answer that question, let’s take a moment to review a little recent history and talk about what RankBrain is and what we do and do not know about it. RankBrain is one of the results of Google’s work on machine learning. It was first designed to help process unique search queries. Approximately 15% of all queries made to Google every day are unique, never seen before searches. By October of 2015 RankBrain was deployed to help give better results to these unique searches. Sometime before June of 2016 Google began using this algorithm for all searches and has confirmed that it is the third most important ranking signal when determining the ranking of search results. This is an important distinction – although it was originally written and used to interpret search queries, it is now being used to determine the rankings of search results.

There is another important distinction between RankBrain and the other ranking signals: it doesn’t give a numeric score that is weighted and compared to other algorithms. How exactly it impacts search results then isn’t completely clear. Google claims that their own engineers are no longer really sure how it works. So how do you optimize for something if you don’t know what it is, what it does, or how it works? We got back to old fashioned trial and error and try to dissect it by results, rather than function.

What does RankBrain Care About?

Here’s what we do know – RankBrain prioritizes end user engagement. Since it’s release there has been a definite subtle shift over time showing search results that have a higher click through rate get higher placement and pages that hold a users attention for longer after they arrive on it also get a boost. Often these are already highly ranked pages anyway so there’s a bit of the rich getting richer going on. This is because rather than present you with pages the owners want you to think are relevant to your question, RankBrain goes one step further and actually tries to answer it.

How do I Make RankBrain Work for Me?

RankBrain doesn’t care about the old best practices or following some kind of strict format, leading to the impression that you can’t optimize for it. There is no set of easy to follow rules that will improve your performance, no checklist or step by step instructions. Instead, you will be rewarded with attention grabbing title tags and solid, well written, relevant content. Gone are the days where you want keywords as your title – today it’s all about grabbing the user’s attention. This isn’t an invitation to the darkside. Click bait is still click bait and if you entice in your page views with a great headline followed by poorly written or irrelevant content, the quick back click you get will deaden your rankings. But if you invest in high quality content, not only will your conversion rates improve but so will your rankings over time.

What does this do to Page Rank?

Page rank continues to be one of the top two signals for ranking but in some ways it works against the click through rates of Rank Brain. When a user reaches your page via a link rather than via Google, RankBrain doesn’t see it. So while you still want to make sure you have plenty of high quality backlinks, it’s also important to make it easy for your target audience to find you via Google and start collecting click throughs there.